B2B marketing leader for data, analytics, and AI companies. I build go-to-market plans and demand programs that sales teams can measure.
Eight years of B2B marketing across technology and consulting firms, measured the way leadership measures it.
Run integrated programs across paid media, email, web, social, events, and content, growing the MQL pipeline year over year through segmentation, nurturing, and spend optimization.
Co-branded content, partner announcements, and customer success stories with Snowflake, Qlik, Matillion, and Sigma Computing, delivered within each partner’s brand guidelines.
Researched and built the entry strategy for an Arizona hot sauce maker moving into custom wedding favors, then produced the video and ran a three-month Instagram campaign with live performance dashboards. More clients are now under contract.
A data-backed content strategy that also grew LinkedIn followers 729%, alongside sales enablement toolkits for the sales team.
Won the 2021 Penn State Smeal MBA Sustainability Case Competition while completing an MBA and an MS in Marketing, both with a 4.0 GPA.
I work where data meets storytelling.
I lead marketing and communications for the US business of SDG Group, a data, analytics, and AI consulting firm, and work closely with marketing colleagues across five countries. My job spans go-to-market strategy, demand generation, partner marketing, creative campaigns, and executive thought leadership, and I advise leadership on commercial strategy, media plans, and budget.
I like to be hands-on. I work in HubSpot and Marketo, run paid social and search, write and edit video, and use generative AI tools to move from idea to campaign faster. I also take on a small number of independent consulting projects for growing businesses.
Before SDG Group, I spent two and a half years at Envision Technology Advisors running integrated campaigns with sales and strategic partners. I hold an MBA and an MS in Marketing from the University of Cincinnati and a BS in Business Administration from the University of Rhode Island.
Through Megan Culshaw Consulting, I help small and growing businesses find their next market and build the campaigns to win it.
Projects range from market research and positioning to video production, paid social, and the dashboards that show what is working. If you have a growth question, I’d like to hear it.
Start a conversation“As a small-batch hot sauce company, we didn’t have the time or expertise to research our market properly. Megan did it for us. Her market research report and customer personas gave us a clear picture of who to target, and the Instagram and Pinterest campaign she built around one of those personas opened up an entirely new market for us in wedding favors, including our first signed wedding contract. She’s organized, communicates clearly, and treats your business like it matters to her. We’d work with her again in a heartbeat.”
4.0 GPA
First place, Penn State Smeal MBA Sustainability Case Competition (2021). Capstone analyzing internal data and building visualizations on employee motivation and brand awareness for Sogeti.
4.0 GPA
Capstone: brand awareness and book-launch strategy for The Big Picture Partners, including sales channels, digital advertising, web, and a scripted, produced, and edited promotional video.
3.98 GPA
Major in marketing, minor in economics. Graduated summa cum laude.
Read the speech (PDF)
Read the story (PDF)
Planned and ran the university’s first Mental Health Awareness Day.
Assisted with content for a podcast for a nonprofit that helps women in developing countries start businesses and find dignified employment.